Cristian Lay boosts sales and customer loyalty thanks to SAP Customer Experience

Is it possible for a 300 year-old family-owned brewery to re-think its customer experience? If you’re Swinkels Family Brewers (formerly Bavaria Brewery) the answer is a resounding “yes.”

Swinkels employs over 1,500 and produces 26 brands of beer across the Netherlands, Belgium and Ethiopia. Available in 130 countries, Swinkels produces a staggering 7.5 million hectoliters of beer per year— or more than 2.2 billion bottles. (more…)

Since several decades an obsession is fed of collect data that allows us made correct business decisions. We not only talk about short-term decisions that allows solve concrete operational problems, also we talk about announcing what customers expect from us. We use the data for try to predict what customers expect from our Brand. This way, we trust business strategies in medium and long-term that should work throughout all the organization. But, this really Works?
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AUSAPE, SAP user association, bring us his usual special edition for 2018 about “Who is Who”. A unique guide that identifies the best partners for SAP projects.

AspaNETCONOMY, as full-service partner for omnichannel solutions SAP Hybris, is part of this users ecosystem, integrators and SAP IT consulting.

Find our profile: AspaNetconomy, Who is Who of AUSAPE.

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From computers conected to inteligent digitalized environments: Internet of Things (IoT) represents a huge boost for innovation. Inteligent objetcs in network make their way changing not only our day a day and our consumption habits, also assimung control of our assembly lines and our factories.

Objects conexions move quickly and, today, over 15 thousand millions of objects are conected together.

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The EU GDPR (EU Regulation 2016/679), which will be implemented on 25 May 2018, gives individuals the control and protection of their personal data. Data controllers (who decide on the purpose and means of processing personal data) and data processors (who process personal data on behalf of the controller) are affected.

Is Your Company Ready for GDPR?

Are different CRM or ERP tools an integral part of your system landscape? (more…)

Gigya, now a part of SAP, offers three integrated cloud-based products: SAP Hybris Identity, SAP Hybris Consent and SAP Hybris Profile. Together, these products offer your business the most comprehensive customer data management solution on the market.

These products can help your business:

Securely identify consumers across devices and channels to drive registrations and engagement
Manage consumers’ permissions and consent across their entire lifecycle with your business
Transform data into unified customer profiles that are governed, orchestrated and analyzed centrally and securely from the heart of your digital technology stac.

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Technological transformation is not an objective, its an indispensable constant for any business that aspire to survive the changes that demands the new paradigm ot relations between companies and customers. The change of the rules game in the B2C world is a reality that has transformed the way where brands relate with its consumers. Although relationships between companies still have it hard to take of from many inertias, reality is stubborn and shows the way to follow. (more…)