Customer Centricity, what really matters.

April 30th, 2020 by

Do you really know what matters most to your customers?


Is everyone okay?

April 29th, 2020 by

How do your customers & employees feel right now?

At aspaNETCONOMY, we want to help you to obtain valuable information to adjust the companies’ strategy.
Our goal is for companies to understand the mood, behavior and needs of their customers and employees.


Cristian Lay boosts sales and customer loyalty thanks to SAP Customer Experience

October 9th, 2019 by

Cristian Lay boosts sales and customer loyalty thanks to SAP Customer Experience

Learn How This Intelligent Brewery Treats Customers Like Family

January 28th, 2019 by

Is it possible for a 300 year-old family-owned brewery to re-think its customer experience? If you’re Swinkels Family Brewers (formerly Bavaria Brewery) the answer is a resounding “yes.”

Swinkels employs over 1,500 and produces 26 brands of beer across the Netherlands, Belgium and Ethiopia. Available in 130 countries, Swinkels produces a staggering 7.5 million hectoliters of beer per year— or more than 2.2 billion bottles. (more…)

Knowing our customer is not just a matter of data

October 22nd, 2018 by

Since several decades an obsession is fed of collect data that allows us made correct business decisions. We not only talk about short-term decisions that allows solve concrete operational problems, also we talk about announcing what customers expect from us. We use the data for try to predict what customers expect from our Brand. This way, we trust business strategies in medium and long-term that should work throughout all the organization. But, this really Works?

Who is Who of AUSAPE 2018

June 21st, 2018 by

AUSAPE, SAP user association, bring us his usual special edition for 2018 about “Who is Who”. A unique guide that identifies the best partners for SAP projects.

AspaNETCONOMY, as full-service partner for omnichannel solutions SAP Hybris, is part of this users ecosystem, integrators and SAP IT consulting.

Find our profile: AspaNetconomy, Who is Who of AUSAPE.


IoT and it’s commercial possibilities

June 12th, 2018 by

From computers conected to inteligent digitalized environments: Internet of Things (IoT) represents a huge boost for innovation. Inteligent objetcs in network make their way changing not only our day a day and our consumption habits, also assimung control of our assembly lines and our factories.

Objects conexions move quickly and, today, over 15 thousand millions of objects are conected together.


GDPR – Are you ready?

June 1st, 2018 by

The EU GDPR (EU Regulation 2016/679), which will be implemented on 25 May 2018, gives individuals the control and protection of their personal data. Data controllers (who decide on the purpose and means of processing personal data) and data processors (who process personal data on behalf of the controller) are affected.

Is Your Company Ready for GDPR?

Are different CRM or ERP tools an integral part of your system landscape? (more…)

The three core products offered by Gigya, now part of SAP

May 20th, 2018 by

Gigya, now a part of SAP, offers three integrated cloud-based products: SAP Hybris Identity, SAP Hybris Consent and SAP Hybris Profile. Together, these products offer your business the most comprehensive customer data management solution on the market.

These products can help your business:

Securely identify consumers across devices and channels to drive registrations and engagement
Manage consumers’ permissions and consent across their entire lifecycle with your business
Transform data into unified customer profiles that are governed, orchestrated and analyzed centrally and securely from the heart of your digital technology stac.


A human touch in the relationship between companies (B2B)

May 15th, 2018 by

Technological transformation is not an objective, its an indispensable constant for any business that aspire to survive the changes that demands the new paradigm ot relations between companies and customers. The change of the rules game in the B2C world is a reality that has transformed the way where brands relate with its consumers. Although relationships between companies still have it hard to take of from many inertias, reality is stubborn and shows the way to follow. (more…)