Knowing our customer is not just a matter of data
Since several decades an obsession is fed of collect data that allows us made correct business decisions. We not only talk about short-term decisions that allows solve concrete operational problems, also we talk about announcing what customers expect from us. We use the data for try to predict what customers expect from our Brand. This way, we trust business strategies in medium and long-term that should work throughout all the organization. But, this really Works?
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