The three core products offered by Gigya, now part of SAP
Gigya, now a part of SAP, offers three integrated cloud-based products: SAP Hybris Identity, SAP Hybris Consent and SAP Hybris Profile. Together, these products offer your business the most comprehensive customer data management solution on the market.
These products can help your business:
Securely identify consumers across devices and channels to drive registrations and engagement
Manage consumers’ permissions and consent across their entire lifecycle with your business
Transform data into unified customer profiles that are governed, orchestrated and analyzed centrally and securely from the heart of your digital technology stac.
Let’s look at these three products in more detail:
SAP Hybris Identity
Turn anonymous online visitors into known, loyal customers with SAP Hybris Identity. Securely identify and engage customers across channels and devices, provide a convenient way for customers to connect with your digital properties, deliver a more relevant customer experience based on first-party data, and protect your customers and your business with advanced security and privacy features.
SAP Hybris Consent
Centrally manage your customers’ preferences and consent settings throughout their full lifecycle, from awareness to advocacy and beyond, while putting them in control of their own data. With SAP Hybris Consent, you can build digital relationships based on transparency and customer control to address compliance with regional data protection laws such as the European Union’s General Data Protection Regulation (GDPR).
SAP Hybris Profile
SAP Hybris Profile lets you build rich customer profiles from permission-based customer data and seamlessly orchestrate them across every application and service in your technology stack. Administrators gain granular governance of all customer accounts and technology platforms from a central location, and marketers get access to advanced analytics and reporting features to drive better customer segmentation and personalization.